In the case of AirAsia, they should attack their competitors through their prices. Due to the reasons listed above, AirAsia has become the low cost leader in Asia.
Here are some of the questions that you should answer in developing your distribution strategy: Where do your clients look for your service or product?
What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online? How do you access the different distribution channels? How is your distribution strategy different from your competitors? Do you need a strong sales force?
Do you need to attend trade fairs? Do you need to sell in an online store? Promotion is comprised of various elements like: Sales Organization Advertising Sales Promotion Advertising typically covers communication methods that are paid for like television advertisements, radio commercials, print media, and internet advertisements.
In contemporary times, there seems to be a shift in focus offline to the online world. Public relations, on the other hand, are communications that are typically not paid for.
This includes press releases, exhibitions, sponsorship deals, seminars, conferences, and events. Word of mouth is also a type of product promotion. Word of mouth is an informal communication about the benefits of the product by satisfied customers and ordinary individuals.
The sales staff plays a very important role in public relations and word of mouth. It is important to not take this literally. Word of mouth can also circulate on the internet. Harnessed effectively and it has the potential to be one of the most valuable assets you have in boosting your profits online.
An extremely good example of this is online social media and managing a firm's online social media presence.
In creating an effective product promotion strategy, you need to answer the following questions: How can you send marketing messages to your potential buyers? When is the best time to promote your product? Will you reach your potential audience and buyers through television ads?
Is it best to use the social media in promoting the product?
What is the promotion strategy of your competitors? Your combination of promotional strategies and how you go about promotion will depend on your budget, the message you want to communicate, and the target market you have defined already in previous steps.
The 7Ps is generally used in the service industries. Thorough research is important to discover whether there are enough people in your target market that is in demand for certain types of products and services. It is important to hire and train the right people to deliver superior service to the clients, whether they run a support desk, customer service, copywriters, programmers…etc.We’ve dedicated over 14 years towards becoming experts in all things academic – from essays, assignments and coursework, through to dissertations, exams, reports and reflections.
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