Henderson for the Boston Consulting Group in This chart was created with the purpose of helping companies analyze their different business units or product lines.
Overall the report is structured into four parts.
Incipient the reader will be introduced to DELL and a short history of the company will be provided to continue in the main part providing a short summary of their actual marketing strategy and their strategic change from a consumer PC seller to one of the world's largest corporate solutions provider, showing early trends by selling direct through the internet to today's challenges due to changes in the market and declining PC sales in the industry.
DELL was always very effective balancing their demand and supply which will be shown and DELL's marketing mix, their effective pricing strategy applied on their favourite market place, the internet will be examined not leaving out their expansion to emerging markets where they sell through their own retail stores.
The main part will close summarising their Sales strategy by outlining DELL's current growth plans being 'in it to win it'. They signalise by that they are 'back'. After a short period of downturn in the mid 's Michael Dell returned as CEO, they restructured, still focussing on their major business, corporate, but emphasizing on gaining their strength on the consumer market back to where they were in the 80's and 90's by targeting the new market for mobile and hybrid solutions.
Concluding that DELL is doing well the final part will still give recommendations and suggestions on how to maintain and improve their still strong position in the PC industry. The first part will introduce the company and its history while the second part outlines the company's current marketing strategies showing their corporate mission and vision, their target market, DELL's business model and philosophy and the actual market trends.
It will be examined which of Porter's Generic Strategies they follow and what kind of demand DELL faces and how they balance between demand and supply.
Also DELL's marketing mix will be studied and their general sales strategy will be examined. Finally the report concludes using the findings to provide recommendations and suggestions for potential solutions and future development.
Today privately owned again, they are a multinational company developing, selling, repairing and supporting computers and related products and services. DELL sell directly to their customers, small to large businesses, healthcare and educational institutions, and government agencies through dedicated sales representatives, telephone-based sales, and online via their company web site.
Founded in as 'PC's Limited' and renamed then after its then year old founder, Michael Dell, the company today counts as one of the world's largest technological corporations employing more thanstaff worldwide Statista Inc.
BCG Matrix in the Marketing strategy of DELL – Most of Dell products are stars because of the heavy competition in the technology segment. Personal computers segment of DELL is a star. No strategic management or marketing text appears to be complete without the inclusion of the Boston Consulting Group (BCG) growth-share matrix. The BCG Growth-Share Matrix is based on two dimensional variables: relative market share and market growth/5(9). This is the BCG Matrix Analysis of Dell Inc. which has been operating in information technology and providing robust products to their customers. Dell Inc. is a leading name in the technology industry that has recently been changed into a privately owned firm.
In year old Michael Dell was the youngest CEO of a company ranked in Fortune magazine's list of the top corporations. In the launch of the Latitude XP with a record-breaking battery life brought breath-taking success. The same year they launched operations in Asia-Pacific.
By the year within 15 years in business Michael Dell became the 9th richest man in the world. To regain the company's flexibility Michael Dell completed in the largest corporate privatization in history.
Together with 'Silver Lake Partners' and 'Microsoft' he bought his own company back for 25bn. Being listed number 51 Fortune.
DELL maintains five production facilities worldwide, two in the USA, located in Texas and Tennessee, one in Brazil and two in Malaysia and China, the factory in Limerick, Ireland was closed and they manufacture most of the products they sell. DELL's tagline 'The power to do more' signalises that they 'enable innovation, embrace potential and find solutions.Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA.
It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share and industry growth rates. The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where .
DELL Inc. is a computer technology company with their headquarters in Round Rock, Texas, USA. Today privately owned again, they are a multinational company developing, selling, repairing and supporting computers and related products and services.
Bcg Matrix The BCG Matrix is a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant. BCG MATRIX Boston Consulting Group (BCG) Matrix or also called BCG model relates to marketing.
This model is a known as portfolio management tool that used in product life cycle theory. This model is a known as portfolio management tool that used in product life cycle theory. DELL Inc. is a computer technology company with their headquarters in Round Rock, Texas, USA.
Today privately owned again, they are a multinational company developing, selling, repairing and supporting computers and related products and services.