Tourism and Leisure in a Time of Global Change and Risks Transforming and Managing Constant change is typical of tourism as a spatial and social phenomenon.
Tourist destinations, activities, products, seg- Destinations ments, mobilities etc. Global Change and Risks This dualistic nature of tourism has contributed to regional development and economic growth, in general, but also crea- ted challenges and problems to environment.
In addition, the intensified global change, including globalisation, has created risks for tourism development and tourist destinations. All this calls for better knowledge on tourism and tourism develop- ment and management, and also more sustainable practices in growth management.
The overall purpose of this publication is to discuss the transfor- mation of tourism as a geographical idea and the management A. It contains selected papers presented at the symposium of the Commission on Tourism, Leisure and Global Change of the International Geographical Union which took place at Trier Germany from 22nd to 25th August The subjects range from global risks and risk management in tourism and challenges for the sustainable positioning of tourist destinations over governance aspects in destination development and ICT related challenges in tourism to innova- tions and transformation in tourism development as well as cross-border aspects in tourism.
Bibliographic information published by Die Deutsche Bibliothek Die Deutsche Bibliothek lists this publication in the Deutsche Nationalbibli- ografie; detailed bibliographic data are available in the Internet at http: Kagermeier 73 Transforming and Managing Destinations: Today a countless number of events and festivals try to attract potential visitors.
At the same time there is an expanding engagement to be seen in tourist destinations to present history and heritage by means of festivals, exhibitions or spectacles. The paper analyses the factors which have to be fulfilled when aiming at suc- cessfully conceiving historically oriented events in cultural tourism.
Un- der performance criterions the exhibition has been a great success: The key success factors are discussed. Nevertheless there are still some as- pects which are left as a desideratum, mainly the lack of integrated innovative ways of staging the product.
With a more performance orientated concept taking the audience on a thrilling journey into the past an even broader public could have been addressed and attracted.
Cultural heritage has always been important in shaping leisure and tourism products Steinecke In particular regarding the booming urban and city tourism, cultural attractiveness is relevant DTV Especially in Germany — which is about to establish itself as an appealing incoming destination DZT — cultural urban tourism becomes more and more meaningful.
Since the s the crea- tion of experiences is one of the key elements for the success of leisure and tourism supply. Thus the way of staging and therewith the development of extended benefits is highly important Hart- mann The valorisation of urban historic sites by events describes among others one manner.
Many classical means of staging were successfully introduced within the last years. It is to be expected that their effectiveness as factor of attractiveness might reduce in the future, if there are no innovative ways of staging to be developed. Relating to these future forms of staging, the observation that visitors do not experience historic sites any longer only passively and receptively can be made.
Recent types aim at a new dimension of experience which tries to assign a far more active role to the visitors. Thus the guest is included into the staging proc- ess which on one hand enables more intense forms of experiencing. At the same time the borders between demand and supply become blurred because the ac- tive participation finally leads to the situation that every visitor acts as part of the staging process for other visitors and vice versa.
This paper will explore those current developments by using the example of the city of Trier Germany. The focus of this article reaches from the consistency of the event with the core product of the destination, a distinct identification of the target group and an ap- propriate orientation of the product to the quality level and the high-performance staging allowing an immersion of the visitors into the past.
The role of market- communication strategies with a special focus on internal marketing which means using the population as multipliers by creating an identification of the population with the product to induce word-of-mouth marketing shall be discussed as well as the question of cooperation with destination management and marketing organi- sations, tourism enterprises to create a regional network synergy effects.
Andreas Kagermeier 75 2 Events and their role in urban tourism Urban tourism is one of the dynamic growing sectors of German and European tourism. In Germany the arrivals of overnight tourists in cities with more than So urban tourism represents one of the impor- tant growth markets for german tourism.
Development of tourist arrivals between and in German cities mio.
It is quite typical for urban tourism that the great metropolitan centres are taking an over- proportional share of this positive evolution. The astonishing aspect is, that medium sized towns with a special focus on cultural tourism show significant higher growth rates than other smaller towns or big cities concentrating on the MICE-tourism convention cities in fig.
Whereas the big cities have a broad variety of attrac- tions to attract visitors reaching from different types of events and performances, their musicals and their offer concerning restaurants, pubs and bars its much more difficult for smaller towns to compete with the big metropolitan cities.Dec 03, · In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.
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Register now . With costs of about mio. € the business plan predicted about , visitors to reach the break-even. Trier DZT (= Deutsche Zentrale für Tourismus) (): Deutsche Ferienwelten. Frankfurt DTV (= Deutscher Tourismusverband) (ed.) (): Städte- und Kulturtourismus in Deut- schland.
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