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This sample marketing plan was created with Marketing Plan Pro software. Marketing Strategy Trade Shows: Wheelie Deals will be visible at the two major industry trade shows.
Ninety-eight percent of the bicycle shops in America receive a copy of Bicycle Retailer making the advertising opportunities especially valuable.
Wheelie Deals will develop a website that includes a current catalog of their offerings. This will be the most up-to-date source of product information and availability. All advertising activities and trade show presence will highlight the website as an indispensable source of information. Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro.
Finish your own Marketing Plan Mission Wheelie Deals' mission is to create the largest selection of closeout bicycle parts. We exist to attract and maintain customers.
When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Create general awareness of Wheelie Deals within the retail bicycle industry.
Financial Objectives A double digit growth rate for the first five years.
Profitability within one year. Target Markets The two segments that Wheelie Deals will be targeting are: The large majority of bicycle retailers are independently owned sole proprietorships.
They are usually owned by one person and range from three to ten employees, depending on the season. Although chains are not the predominant business form, most large cities overpeople have at least one chain serving the community. Sometimes the chains are franchises with different owners, other times they are same owners with multiple stores.
The majority of sales will be to the independent bicycle shops. The reason for this is most of the chains have a very uniformed product offering that does not deviate for specials and closeouts. The chains tend to value consistency of product offerings at the expense of increased profit margins on special items.
Positioning Wheelie Deals will position themselves as the premier bicycle wholesaler of closeouts, specials and other deals, providing retailers with increased margins.
Wheelie Deals will leverage their competitive edge to ensure the proper positioning.A first-rate business plan is job one for your startup bicycle rental business.
If time is scarce, business plan software can be used to streamline the process. A business plan software solution is an effective tool for time-strapped bicycle rental business owners who .
If you want to start a bike rental business, you will need a comprehensive plan. Make sure that you stick to your plan and secure the needed licenses or permits from the concerned agencies.
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